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 A Bay Area Tradition. And A Great Story. Alain Pinel Realtors (APR) began in 1990 with three people who saw residential real estate a little differently than other firms at the time. They believed that the principles shaping success in every other industry such as innovation, global networking, technology-driven productivity, and attention to the market place would succeed in real estate as well. When they launched the business, they also launched a revolution: • APR was the first real estate firm to embrace the idea that improvement comes by taking risks, innovating, adapting to change, and continually questioning assumptions. • We were the first to invest in our brand, recognizing the power of high-quality marketing materials to attract notice, communicate values, articulate our brand promise, and create memorable impressions among agents, clients, and the industry. • We were the first to recognize and leverage the advantages delivered by cutting edge information tools. The apr.com website was launched in 1993, even before most technology companies had public websites. • And we were first to embrace a code of best practices that set a foundation for consistent excellence over time. We've adhered to the principles of our founders. And our
way of doing business has paid off in a reputation for
integrity, style, and stability through change. Our history
is simply the basis for our future, and by every indication,
we will continue to be a best-seller. |
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